Yahoo says its $1.1bn (£723m; 857m euros) purchase of blogging platform Tumblr will boost its revenue as soon as 2014.Yahoo's chief financial officer, Ken Goldman, made the claim during a call with analysts, although he did not give firm numbers.Its chief executive Marissa Mayer said Tumblr would operate independently, in a promise "not to screw it up".Tumblr founder David Karp will continue as chief executive officer.The deal values Mr Karp's stake at $275m.The deal is the largest made by Ms Mayer since she took the helm at Yahoo last July, and she described the acquisition as a "unique opportunity.""On many levels, Tumblr and Yahoo couldn't be more different, but at the same time, they couldn't be more complementary," added Ms Mayer.Mr Karp, 26, who owns 25% of the privately-owned company he co-founded with Marco Arment in 2007, said he was "elated" to have the support of Yahoo."Tumblr gets better faster with more resources to draw from," he added. ...
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